The COVID-19 pandemic was a time of crisis provoking fear of the unknown and threats to public safety and wellbeing. Science and health communicators must provide transparent messaging to give people the information they need in a way that is perceived as trusted and credible.
On April 27 at 11 a.m. Eastern, Styliana Resvanis and Samantha Murray will present lessons learned about crisis communication during the COVID-19 pandemic and ways of approaching vaccine hesitancy through community-based collaborations. The speakers will cover challenges with communicating science information to rural and minority populations, how to establish trust in said communication, as well as successful approaches and strategies.
