As extreme heat events become more frequent and intense, heat-related illnesses (HRIs) are an escalating public health concern in Florida and across the United States. This webinar presents findings from two complementary studies that explore how to better understand and communicate HRI risks to vulnerable populations.
Alejandro Mena Sánchez will share results from a statewide survey of 500 Floridians, which used cluster analysis to identify distinct social determinants of health. These clusters – based on income, education, occupation, race/ethnicity, and rural/urban status – revealed important differences in heat illness prevention behaviors and levels of trust in various information sources.
Astrid Ericson will present findings from a continuous response measurement study that evaluated the effectiveness of different video formats in communicating heat illness risk. Tested among U.S. crop workers, the videos were assessed for likeability and trustworthiness, offering insights into how to tailor health messaging for agricultural communities.
Join us to learn how data-driven approaches can inform targeted communication strategies and improve public health outcomes in the face of rising heat threats.
